By Emily Gray
To celebrate Pride Month many big brands have released Pride collections, you’ll find everything from Pride candles through to vodka in rainbow bottles. Here are 9 brands who have released Pride Collections but who are also donating a percentage of their profits to LGBTQI+ charities.
Founded by partners, Matthew Herman and David Kien, Boy Smells candles and underwear are designed for everyone, their products aren’t within the gender binary and to celebrate Pride they have a collection of candles that includes Extra Vert. With mint, fig, daffodil, Mediterranean cypress, juniper berry, tarragon and basil, Extra Vert is described as ‘full of self-confidence without having anything to prove.’ Boy Smells will donate 10% of the sales price to The Trevor Project, the world’s largest suicide and prevention services for LGBTQ youth with a minimum donation of $100,000.
Versace is celebrating Pride Month and the 10th Anniversary of Lady Gaga’s Born This Way album with the launch of a t-shirt and beret. Both feature the Versace logo in rainbow colours and the words Born This Way with 30% of proceeds going to the Born This Way Foundation. Co-founded by Lady Gaga and her mother, Cynthia Germanotta, the foundation supports young people with their mental health and works with them to create a more kind and brave world.
Happy Socks want you to be able to stride with Pride with their rainbow socks. Which is why done away with a big marketing campaign and instead have donated the budget they would have used along with 10% of the profits from every pair of Pride socks sold throughout the year to InterPride. The not for profit organisation represents the global Pride movement of over 1,200 organisations. Partnering with other LGBTQI+ associations and Human Rights organisations they help facilitate social change for LGBTQI+ people across the world.
Michael Kors' Pride collection includes slide sandals, bucket hats, watches, shorts and totes but it’s their Pride Rainbow Badge gender-neutral t-shirt that is the one that we’re after. Available in grey and white, 100% of the profits are donated to OutRight Action International - who work to combat the abuse and discrimnation faced by LGBTIQ+ people around the world.
Levi’s collection focuses on pronouns and the need to respect them all, because as they say ‘to use someone’s pronouns is to see how they move through the world.’ The collection includes boxers, a sling bag, sports bra and different tees. Plus 100% of the net proceeds will be going to OutRight Action International to help support their work.
Celebrating Pride with some cocktails? We have the drink for you. Crystal Head has launched a limited edition Made With Pride rainbow bottle of its original blend, which will be available in Selfridges. Profits will be going to the Kaleidoscope Trust, the UK based charity focuses on fighting for human rights of LGBTQI+people across the Commonwealth. Want some cocktail inspiration? Check out Crystal Head's recommendations here.
Radley London has created a Beach Close Pride bag for those days when you need a bag that fits everything. The reversible bag features a colour logo on one side and on the other, a bright rainbow print, but best of all 20% of profits will be donated to Stonewall. Founded in 1989, Stonewall helps transform the lives of LGBTQI+ people through campaigns, research and empowerment programmes.
The Kooples has collaborated with French artist Clément Legrand, to create their capsule Pride collection, Proud to Love*. The uni-sex collection of t-shirts features three original illustrations celebrating love in different forms, choose from 8 t-shirts, in colours representing the LGBTQI+ flag and The Kooples' signature black and white. And 50% of the proceeds will be donated to GLAAD - an organisation who are rewriting the script for LGBTQI+ communities and denounces discrimination and attacks against LGBTQI+ in the media.
Ralph Lauren’s Pride Collection focuses on loving your true colours and a sense of togetherness. It includes everything from the classic polo shirts through to water bottles and caps all featuring a rainbow logo. Buy anything from the collection and 25% of the profits will be donated to Stonewall, or buy the Pride Polo Shirt and 100% of the the profits will be donated to Stonewall.