By Rotation | Lend & Rent Fashion


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Listique’s Recommendation

If you have a wardrobe full of clothes that you only wear once then By Rotation is for you. Rather than buying more and more, rent items when you need them from the peer to peer fashion lending app on a daily basis. And the clothes you do have you can rent to others, making money as you do so. As well as being a sustainable alternative to fast fashion that still lets you regularly wear new outfits, we love By Rotation because they offer a wardrobe management service. If you are short on time, have a big wardrobe or need a level of discretion, the By Rotation team can take care of the whole process - from choosing what to rent, to dry cleaning and payment.


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About By Rotation | Lend & Rent Fashion

Eshita Kabra-Davies knew that she had to try and improve the sustainability of fashion when she saw the effects of textile waste whilst honeymooning in Rajasthan, India.


She set about creating By Rotation, a fashion rental platform and app that lets users lend and rent clothes by the day. Meaning that if you have a wedding to go to, a black-tie event or you just want a new outfit for brunch, you don’t have to buy a new outfit. It’s a great way for the renter to save money, the lender to make money and of course it’s helping the environment too. 


As part of their commitment to becoming fully sustainable, they have also partnered with aftercare specialist BLANC, so that users have a more eco-friendly alternative to dry-cleaning which also prolongs the life cycle of each item.



Get in touch with By Rotation | Lend & Rent Fashion